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Geplaatst: 11-10-2018 09:18:31 Onderwerp: Talking about a pain and solvin |
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The 7 great lies of network marketing book written by Ann Sieg made waves when it came out a few years back. The ebook talks about the 7 lies (or misconceptions) present in the network marketing industry.
It contains some seriously powerful (and emotionally pulling) content where Ann Sieg leaves no stone unturned in blasting crazy techniques like “3 foot rule” taught to people who start a network marketing business.
It became very popular because of its convincingly written content but soon some people started questioning the negative style used by Ann Sieg to promote her stuff.
The question is whether it was right on Ann Sieg’s part to use that kind of marketing style to sell her product.
Actually there is more to this than what meets the eye. Let us first understand what is really happening here.
There are actually two distinctive marketing styles – the positive style and the negative style.
Positive Marketing Style
When you use a positive marketing style (which really isn’t entirely positive) you mostly go in for the pain angle or the pleasure angle.
Address a pain, amplify it and then provide a solution. When you are focusing on the pleasure angle Cheap Redskins T-Shirts , you talk about the positive effects of your products or services.
Talking about a pain and solving is not a negative marketing style. Pain, amplify and solve is the general marketing style used by almost everyone in this world.
Negative Marketing Style
Negative marketing style is a totally different marketing strategy.
A negative marketing strategy uses pain as a weapon to influence people to take part in a We Vs Them game.
The focus is on creating a common enemy which is to be opposed at all costs. The common enemy could be a person or an organization or even a generally accepted belief.
The idea is to destruct the opponent to fulfill its agenda. Needless to say, a well constructed marketing style has a great pull among people even though some people may get offended.
The 7 great lies of network marketing uses a negative style which is very evident from the way its content is presented. This book has created a clear distinction between the old way of building a network marketing business and the new way.
By doing so Cheap Redskins Hoodie , does it achieve its purpose?
If you really take a closer look you will notice that it actually does. The marketing style was employed by Ann Sieg for one reason and one reason alone: it’s for creating a deep emotional bond with the people who read. Cheap Jerseys Wholesale Jerseys China Wholesale Jerseys China Wholesale Jerseys Online Wholesale Jerseys Free Shipping Wholesale NFL Jerseys Free Shipping Wholesale Soccer Jerseys Wholesale New NHL Jerseys Cheap Nike NBA Jerseys Cheap Baseball Jerseys |
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